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Event Details
Crushing the Boulder: UX and the Lean Startup
You've got feature ideas, a/b tests, pivots, and product roadmaps, so you're all set, right? Wrong. Even with Eric Ries' Lean Startup on the bestseller list and Steve Blank evangelizing Osterwalder's Business Model Canvas, an infinite number of things can kill your product. So how do you get it right? By focusing on how your product team works.
In her talk, Janice Fraser lays out a cohesive system of principles that can transform a group of startup founders into a high-performance product team. Lean UX is a practical approach to Lean Startup™ that helps you navigate situations of extreme uncertainty and develop confidence in your decisions and direction.
Janice Fraser is CEO and founder of LUXr, a design program for Lean Startups. She's an entrepreneur, designer, and advisor to early stage companies. Janice has raised capital, founded both successful and failed startups, and consulted to both large enterprises and aspiring entrepreneurs. Along the way Janice has learned a lot about what makes some teams thrive and others fail. Prior to starting LUXr, Janice was a founding partner of Adaptive Path and served as the company's first CEO.
What Is LUXr? LUXr helps entrepreneurs develop kick-ass product teams. Since its founding in August 2010, more than 25 companies have benefitted from the unique focus on user experience, Lean Startup, and organizational dynamics that LUXr brings. By inventing products that customers want, need, and love, alumni have raised more than $34 million in venture funding since joining LUXr.
Date: Jan 10, 2012
Time: 12:00pm-1:00pm
Admission: Free
Location: Hub SoMa (901 Mission street San Francisco CA 94103)
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When & Where
Hub San Francisco
901 Mission Street
Suite 105
San Francisco,
CA 94103-2905
Tuesday, January 10, 2012 from 12:00 PM to 1:00 PM (PT)
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Hosted By
Hub Bay Area + Intersection for the Arts
Hub Bay Area
www.hubbayarea.com
Hub Bay Area is a place where for profit and non profit social change ideas build and scale into viable enterprises that address the complex problems we face, from poverty to climate change, for people and planet. Change agents find the support they need at the Hub to reach their goals faster, surrounded by a community that makes everyone smarter and more effective. From seed funding to professional services, from mentors to peers who understand what they are doing, the Hub is a platform that helps make it happen. It's where change goes to work.
Intersection for the Arts
http://theintersection.org/
Founded in the early 1960’s and incorporated in 1965, Intersection for the Arts cultivates inclusivity, builds community, and inspires social change through art. We develop, produce, and present new work in the performing, literary, visual and interdisciplinary arts and we serve Bay Area communities through artist residencies, public art, education and incubation, and direct community engagement programs. For the past five decades, Intersection has initiated ground-breaking programming and broad-based collaboration that actively demonstrates that art and creativity realized through meaningful, inclusive, and collaborative places fuels vibrancy and facilitates positive
change.
